Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Hi, Kimi,
I have a post scheduled to come up tonight at 9:30 on my blog with my recipe contributions. http://www.frugalgranola.blogspot.com
I probably won’t be able to get to a computer tonight or tomorrow. If you have a chance, could you add my link, when you add your Carnival Linky, please? 🙂
Thanks so much! I’m really looking forward to this!
Blessings,
Michele
Hi! I wrote your e-mail address with a few questions….I was not sure if they went through to you.
Thanks, J.Olson
Hi Michele,
I would be glad to add your post in for you! 🙂 Thanks so much for being part of the carnival.
Hi J. Olson,
Yes I did get your emails! Thank you for them, for I really do appreciate hearing from you. I got several emails with questions at the same time, so have been trying to work through them right now, which is why you haven’t heard from me yet. 🙂 But I will get to it soon, I promise! I don’t always take so long to reply, but every once in a while I get pretty behind in my emails, which happens to be the case right now. 🙁